Jennifer Mann is a Master Women’s Empowerment Coach, certified through The SWAT Institute, where she continues to upgrade her education and volunteers as a Mentorship Coach.

She has enjoyed coaching clients in multiple interesting capacities over the last 20+ years. She started out as a Certified Financial Planner and then became Certified as an Dog Trainer (coaching the owners). Then she added on Teaching in schools about the Impacts of our Food Systems, where she thoroughly enjoyed doing workshops with teens.

All of these career paths may seem quite different at first glance, but the common denominator between all of them is Behavior Coaching & Teaching.

Jennifer is always enthusiastic about taking her learning to new levels and she is very passionate about sharing her experiences & knowledge to help others along their journeys.

When not volunteering to coach women in the SWAT Mentorship Program, Jennifer is often found volunteering along side her teenage children, at Farm Animal Sanctuaries. She also donates time to sitting on the Board of Directors of Boomer’s Haven Animal Rescue.

Hear from Coach Jenn:

“Becoming a Master Women’s Empowerment Coach was a seed that was planted in my soul when I was very young….. and I forgotten all about it over the years until one day, I realized that I’m actually doing exactly what I had dreamt I would do, as a child.”

“All of my careers through life have always involved coaching and teaching. Working in the past as a Financial Planner, I naturally fell into a role where I was teaching group classes along with coaching private clients.”

“The same thing happened when I started volunteering at The Humane Society to meet my passion for helping animals. I was naturally drawn to taking the courses in psychology to become a Certified Dog Trainer… then I ended up teaching group classes and coaching private clients. This ‘side job’ taught me so much that I eventually left my secure Financial Planning career to dive deeper into my passion and to have more control over my schedule and life. I took a Huge Leap of Faith (despite friends and family’s concerns) to start my own Animal Behavior Coaching company.”

“Now I did this at the same time as starting a family, so maternity leaves gave me the perfect time to transition and I found the nervous & exciting courage to go for it!”

“I did find that I loved coaching my clients so much, that we went way deeper than just dog behavior. So I decided that I wanted to add on a Certification in Coaching. I just felt that nudge that it was time to grow again - That was when I came across The SWAT Institute. I immediately knew that the full Master Empowerment Coach program was going to give me the tools I needed to really help my clients change their lives, have courage to go for their passions and create a life they love… and their dogs love it too!”

“My business grew so much and I had demand to coach women who didn’t even have pets… so now I have two businesses: Mann’s BFF Training and Planted Life Coaching. I do sometimes combine the two in workshops, but both businesses run independently and have survived quite well off client referrals over many years. This is truly because I seem to attract the absolute best clients into my world!”

“Now on the personal side, I knew that pursuing an education in coaching was going to change my own life too… but I just wasn’t sure how. I already had a good life. I had met my partner, got married, bought a house and had healthy babies… everything seemed great. And I actually felt guilty at the moments of feeling like maybe it wasn’t enough and then shamed myself for even allowing those thoughts.”

“It wasn’t until I was well into my coaching education that I realized I was numb and running my life on auto-pilot. I would never have believed that before this course, but now I had a new awareness that brought an ‘Ah ha moment.’ I wasn’t unhappy, but I also couldn’t actually say I was truly fulfilled. My realization that I had been living a life path that society sets out for women… and I had played right into it, very willingly.”

“So now, I knew this new awareness was an opportunity to take charge of creating the life path of my dreams… and I was now starting to understand that I could change plans as I grew. I had the power and it was starting to feel magical. I was no longer numbing out by keeping myself too busy with life. I was feeling every moment the good, the bad, the ugly and the magical - and it felt empowering!”

“I am so passionate about helping women find their own awakened path and realizing that they have the power to plant the seeds they choose and create a life of their choosing with options they didn’t even realize were possible.“

Magical Love,

~Jennifer